Making unforgettable first impressions with customers is essential for the immediate and long-term success of your business. A negative interaction can lose you sales while a positive experience can create customers for life. A bespoke tie makes a memorable visual impression in a number of ways.
How important is your appearance when it comes to winning new customers? A research study conducted by Suffolk University concluded that uniforms are a more effective tool for marketing than Internet, newspaper, TV, radio, and billboard advertising. This is because staff members are easily recognized, and they connect on a personal level with customers.
With bespoke ties, employees generate a feeling of unity, which also adds to improving business performance.